President Square Enix Yosuke Matsuda (Yosuke Matsuda) talked with the Yahoo Japan portal and shared his point of view on the global video game market. In his opinion, Japanese studios should not simulate the style of Western developers, since the final product comes out mediocre.
The desire to copy Matsuda associates with the desire to expand the audience outside of his country. He considers this approach wrong, although he admits that the local market is inferior to the international:
At the moment, the video game market is globalized. Previously, the domestic market was large, but now it is behind China and the USA. If you are not recognized in the international arena, consider you are not in business.
Supervisor Se He notes when Japanese studios are trying to make their project like a game from Western developers, they can’t do something good:
Monsters design, sound and visual effects https://coincasino-pro.co.uk/withdrawal/ are still some kind of Japanese. And gamers around the world know that it is these aspects that make Japanese games to such outstanding. Foreign markets are important, but developing projects only for them is not enough.
Herself Square Enix It works with products for both the local market and for global. So, for the production of games aimed at the international audience, the publisher almost always turns for help to Western studios. While local teams are engaged in games that are traditionally considered "Japanese", for example, JRPG.
In the same interview Matsuda confirmed his desire to play blockchain games. According to him, it is not enough to focus only on traditional products if the company intends to keep up with the times. He intends to issue projects in which users create content and earn on it.
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The best comments
I think that the problem is not in orientation to the external market, but in an attempt to put a bunch of useless or rarely used mechanics in the game, instead of grinding the basic.
Once they will understand that Japanese games love just because they are so Japanese \ (￣︶￣*\))
Judging by the comments, many do not bother what these words of the Matsuda-san specifically relate to what these words. For those who do not know. Square Enix has long been not the company that many of you have known. In recent years, they are increasingly thinking exclusively about profit, spitting on such an important aspect in the development of games as freedom of creativity or simply do not consider video games as a form of art. For them, this is now only a means for making money. You may say now, and when it was different? Imagine, once it was. But the problem is not even this, but that they seriously believe that if Japanese developers now adhere to Western trends and in particular the policy of indulgence to minorities … Yes, again, the story about the fact that you need to make the tiles less sexual and attractive, you need more a summons and other labudes, then their games will begin to be better sold and ask the mountains of money. This is the modern logic of Square Enix. They recently directly stated that the very “interior of the ethics”, which several years ago formed in the walls of Square Enix, will be involved in active work on future releases and from now on closely monitor what content should be left in the games and cut it out so that it quoted “looked acceptable for the Western audience”. Remember the black top that “pulled” Tifa’s boobs so that they would not bounce during movement and seem less than they should be? Well, now, now it is officially confirmed that it was such a kind of censorship in Final Fantasy VII Remake. I liked it? Expect more in future games. Already now, the fans of the classics howled from the recent release of Chrono Cross Remaster added censorship and dialogs were rewritten so that they seem to the current audience less sexy. Live, damn it! The Japanese worry about sexism in their games. And this is instead of paying attention to the optimization of the game for modern platforms. If you did not know, Remaster came out unsuccessful. There FPS subsidence is such that even on the PS1 emulator, the game works better, but dialogs were added and rewritten censorship.